Abstract
Designing and building structures are the art and science of architecture. Over time, various geographical areas have created their unique architectural styles. The Western and Asian architectural styles are two of the most prevalent. Both architectural forms fulfill the same function of providing shelter and lodging, but they differ in their designs, construction methods, and underlying ideologies. While Western architecture was invented by the ancient Greeks and Romans, whose influence may still be evident in contemporary Western architecture, “The East” commonly refers to Asian countries, especially East Asian countries such as China and other countries influenced by its culture, such as Japan or Korea.Within this framework, the distinctions between Western and Asian architecture will be discussed in this research. Also, the purpose of this paper is to gain some insights from a leading scholar of the cross-cultural cognitive social psychology field on how cultural differences are viewed, understood, and dealt with, and thus to contribute to enrich the way cultural differences are framed in cross-cultural management research.